03-03-2017
The company, behind the nationwide iQ student accommodation provider, are aiming to set a new standard of student quarters in the capital, driven by fierce competition in the sector and demands from increasingly discerning international students.
“We are setting a new baseline for quality student accommodation within central London,” said developer James Crow. And to do so, he drafted in the help of Naomi, made famous for presenting many of Channel 4’s ratings-busting, home interest shows such as “Honey, I Ruined the House” and “Grand Designs: Trade Secrets”.
“There have been numerous new entrants into the student accommodation market in recent years, with the quality of the products now available increasing with the greater levels of competition, but this is also being driven by students’ expectations and the willingness for some students to pay for higher levels of quality and amenity, particularly the international market,” he said.
The company, behind the nationwide iQ student accommodation provider, are aiming to set a new standard of student quarters in the capital, driven by fierce competition in the sector and demands from increasingly discerning international students.
Developer raises the bar on London student accommodation with a flagship £120m development given a first-class celebrity makeover.
From the stuffed deer in the conservatory to a copper studded, Northern Lights-inspired rooftop lounge and old school desks surrounded by walls pasted with Shakespeare quotes, it’s clear iQ Shoreditch is student accommodation like no other.
Not only have the 24 common rooms and public spaces here been intelligently created by celebrity interior designer, Naomi Cleaver, this state-of-the-art development is the first of its kind for developer, Quintain.
“Naomi demonstrated genuine enthusiasm and excitement for the project and maximised the blank canvas brief we gave her to capture the ‘Shoreditch factor’ within the building,” said James.
The location remains key here, including the peculiarly maverick spirit of Shoreditch and its associations with celebrated “YBAs”. The building also sits in the thick of the city in Zone 1 with excellent transport links, including Old Street tube station and several bus routes on the doorstep; a location which played an important role in inspiring Naomi’s designs.
03-03-2017
The company, behind the nationwide iQ student accommodation provider, are aiming to set a new standard of student quarters in the capital, driven by fierce competition in the sector and demands from increasingly discerning international students.
“We are setting a new baseline for quality student accommodation within central London,” said developer James Crow. And to do so, he drafted in the help of Naomi, made famous for presenting many of Channel 4’s ratings-busting, home interest shows such as “Honey, I Ruined the House” and “Grand Designs: Trade Secrets”.
“There have been numerous new entrants into the student accommodation market in recent years, with the quality of the products now available increasing with the greater levels of competition, but this is also being driven by students’ expectations and the willingness for some students to pay for higher levels of quality and amenity, particularly the international market,” he said.
The company, behind the nationwide iQ student accommodation provider, are aiming to set a new standard of student quarters in the capital, driven by fierce competition in the sector and demands from increasingly discerning international students.
Developer raises the bar on London student accommodation with a flagship £120m development given a first-class celebrity makeover.
From the stuffed deer in the conservatory to a copper studded, Northern Lights-inspired rooftop lounge and old school desks surrounded by walls pasted with Shakespeare quotes, it’s clear iQ Shoreditch is student accommodation like no other.
Not only have the 24 common rooms and public spaces here been intelligently created by celebrity interior designer, Naomi Cleaver, this state-of-the-art development is the first of its kind for developer, Quintain.
“Naomi demonstrated genuine enthusiasm and excitement for the project and maximised the blank canvas brief we gave her to capture the ‘Shoreditch factor’ within the building,” said James.
The location remains key here, including the peculiarly maverick spirit of Shoreditch and its associations with celebrated “YBAs”. The building also sits in the thick of the city in Zone 1 with excellent transport links, including Old Street tube station and several bus routes on the doorstep; a location which played an important role in inspiring Naomi’s designs.